Andrew Hed
Business Development Manager at HED Cycling

About Andrew Hed
Andrew Hed serves as Business Development Manager at HED Cycling, the Minnesota-based bicycle wheel manufacturer founded by his parents, Steve and Anne Hed, in 1984. As a second-generation leader within the company, Andrew focuses on customer experience, market expansion, strategic partnerships, and direct-to-consumer growth.
With a background in e-commerce, sales strategy, marketing, and brand development, Andrew is dedicated to helping HED Cycling grow without losing sight of what makes the company unique: performance-driven products, handcrafted quality, American manufacturing, and a legacy rooted in cycling innovation.
Areas of Focus
- Customer relationships and dealer distribution
- Strategic sales and direct-to-consumer growth
- E-commerce and digital customer experience
- Marketing alignment with product development
- Strategic partnerships and market expansion
“Our wheels are built to carry your story forward.”
