Innovation That Changed the Industry

HED pioneered deep-section carbon wheels in the U.S., with the Jet series becoming a go-to choice for time trials, Ironman triathlons, and high-speed track events.

We were also early innovators in:

  • Aerodynamic rim shaping
  • Wind tunnel testing with mounted tires: now an industry standard
  • Wide rim widths for lowered rolling resistance

Today, much of what defines modern aerodynamic wheel design can be traced back to HED’s innovations.